John Roberts is a CPA and Principal at Attracct Accounting Advisors in Baton Rouge, where he leads accounting advisory, tax strategy, and financial operations for growing businesses. He helps founders, real estate entrepreneurs, and service-based operators simplify their finances, optimize cash flow, and set strategic direction beyond just bookkeeping. John is regularly featured as an author on Attracct’s blog and contributes insights on tax planning, fractional CFO services, and financial best practices for small to medium sized firms. He is known for a hands-on approach, working closely with clients to build sustainable financial systems and helping industry-leaders thrive with tailored advice.